Statistics by demographic

The statistics by demographic report breaks down the usage of your application by gender and age bracket. This data is pulled in by using facebook connect inside of your application. Even if you are not utilizing facebook connect inside of your own application you will see some usage here from devices which have run other Pinch Analytics enabled applications with facebook connect integration. For documentation about how to utilize facebook connect with Pinch Analytics read this documentation. By default this report will be set to the current month but the date range can be changed by clicking the "change date range" link. Metrics include unique users, sessions and new users.